Where Business Intelligence Meets Artificial Intelligence

I help organizations stop staring at dashboards and start having conversations with their data. BI + AI Specialist at Amazon. Building the future of GenBI.

▲ Amazon — Tokyo, Japan ▲ MBA, NMIMS Mumbai ▲ Open · On-site / Hybrid / Remote
Let's Work Together → Request Resume →
10+
Years Experience
50+
Projects Delivered
100+
Dashboards Built
6+
Industries
4+
Global Companies
5
Countries
#1
Google Ranked Article
4.4K
Community Built
About Me

I don't build dashboards.
I build decisions.

The era of "look at this chart and tell me what it means" is over. I've spent 10+ years at the intersection of Business Intelligence and AI — and I've watched the industry go from static reports to conversational analytics. I didn't just watch. I built it.

At Amazon, I lead BI and AI initiatives that turn raw business data into strategic decisions at scale. Before that, as a Senior Consultant at Fractal Analytics, I helped global enterprises unlock value from their data through advanced analytics and ML.

I founded GenBI — a community redefining what Business Intelligence means in the age of Generative AI. Because the future of data isn't looking at it. It's talking to it.

I'm Tableau Certified, Google Advanced Data Analytics certified, and hold an MBA from NMIMS Mumbai. Based in Tokyo, open to the right global opportunity.

👤 Add your photo here
📍 Tokyo, Japan
What I Solve

Business outcomes,
not just tools

Executives care about results. Here's what I actually deliver.

🗣️
Your teams waste hours hunting insights in dashboards
→ I build conversational analytics so they just ask and get answers
Replacing static BI with AI-powered, prompt-driven systems that understand context, intent, and nuance — cutting time-to-insight from hours to seconds.
📉
Executives can't make fast decisions without clean KPI frameworks
→ I design KPI systems that give leadership the single source of truth
End-to-end KPI design, executive reporting, and automated alerting frameworks that eliminate "which number is right?" conversations forever.
🏗️
Your data pipelines are fragile and analytics teams are blocked
→ I architect reliable data foundations that scale with the business
From ingestion to transformation to delivery — clean, documented data engineering that analytics teams can actually build on.
🤖
You're not sure how to responsibly integrate AI into BI
→ I lead AI adoption with governance, not just hype
LLM orchestration, RAG implementations, and AI agent design for business data — with the guardrails and governance senior leaders need to say yes.
🎬
Your marketplace or content platform is growing too fast to measure
→ I scale analytics to match hypergrowth markets
Led analytics for Amazon Prime Video India — one of the world's fastest-growing streaming markets. I know how to build measurement systems under pressure.
📊
Your BI team is building reports nobody uses
→ I transform BI teams from report factories into insight engines
Strategic consulting on analytics capability — reskilling teams, redesigning workflows, and shifting culture from passive reporting to active intelligence.
Signature Projects

Proof, not promises

Real problems. Real approaches. Real results.

Project 01
Prime Video India Analytics Platform
Problem India's Prime Video marketplace was scaling rapidly with no unified analytics layer to measure content performance, subscriber behaviour, or retention drivers.
Approach Built end-to-end analytics frameworks covering content, growth, and retention — designing KPI hierarchies and executive reporting systems from the ground up.
⭐ Impact
Recognised with Amazon's Above & Beyond award for outstanding analytical impact on one of the company's highest-growth markets.
Project 02
GenBI — Conversational Analytics Community
Problem The BI industry was stuck in a "dashboard-first" mindset while Generative AI was fundamentally changing how businesses could interact with their data.
Approach Founded GenBI — a community focused on the shift from static BI to conversational analytics, LLM orchestration, and AI-driven data exploration.
📈 Impact
4,400+ members. Positioned as a leading voice in the GenBI movement with published articles reaching thousands of BI and AI practitioners.
Project 03 · Fractal Analytics
Mondelez Global OTC Analytics
Problem Mondelez, one of the world's largest FMCG companies, needed an end-to-end analytics layer across their Order-to-Cash process to surface bottlenecks and drive operational efficiency.
Approach Led a cross-functional team of 11 as BI Lead — coordinating with business analysts, ETL developers, and client stakeholders to design and deliver Tableau dashboards and reporting systems across the OTC lifecycle.
📈 Impact
Delivered comprehensive analytics coverage for a global FMCG enterprise, enabling leadership to track operational KPIs across markets. Led team of 11 across a 2-year engagement.
Project 04 · Xoriant
Lucky Brand Retail Analytics Platform
Problem US fashion retailer Lucky Brand needed a robust analytics and reporting infrastructure to track merchandising, sales, and operational performance across their retail and e-commerce channels.
Approach Built end-to-end MicroStrategy dashboards and ETL pipelines using SQL Server — designing intelligence cubes, prompts, datasets, and automated data loads from source systems over a 2.7-year engagement.
📈 Impact
Longest single project engagement (2.7 years) — built and maintained the analytics backbone for a major US fashion brand from the ground up.
Project 05 · Infostretch
Navigating Cancer — Patient Education Analytics
Problem US healthcare platform Navigating Cancer needed analytics and data visualizations to track patient education engagement, helping oncology care teams understand how patients interacted with their care content.
Approach Led daily client stand-ups, managed data structure creation, and built Tableau dashboards with multi-format export support — delivering a complete analytics layer for a sensitive healthcare context.
🏥 Impact
Delivered analytics for a US digital health platform serving cancer patients — one of the most high-stakes, high-empathy analytics environments possible.
Project 06 · Medium
Market Basket Analysis Using SQL — Top Google Result
Problem Market basket analysis is a critical retail technique but most practitioners struggled to implement it without specialist ML tools. There was no accessible SQL-first guide for analytics teams.
Approach Wrote a technical deep-dive on Medium explaining how to implement market basket analysis (association rules, support, confidence, lift) entirely in SQL — accessible to any analyst without Python or R.
🔍 Impact
Ranked #1 on Google for "Market Basket Analysis using SQL" — the top technical search result for one of the most common retail analytics use cases worldwide.
AI & Innovation Lab

Future-ready, not future-watching

I don't just follow AI trends — I build with them.

4.4K GenBI Members

GenBI is my public proof of work. While most BI professionals are still optimising Tableau dashboards, I'm architecting systems where business users talk to their data in plain English — and get boardroom-ready answers.

The gap between those who use AI and those who architect it is widening fast. I'm on the architect side.

🗣️
Conversational Analytics
Building systems where users ask questions in natural language and get data-backed answers — no SQL, no filters, no tour guide needed.
● Live & Building
🧠
LLM + RAG for Business Data
Retrieval-Augmented Generation over enterprise data sources — connecting LLMs to live business context without exposing sensitive data.
◐ Actively Experimenting
🤖
AI Agent Orchestration
Designing autonomous agents that can explore datasets, surface anomalies, and generate insight narratives — without a human in the loop.
◐ Actively Experimenting
🏛️
AI Governance for BI
Frameworks for responsible AI adoption in analytics — data lineage, output validation, bias detection, and enterprise-grade audit trails.
○ Exploring
📡
Real-time Decision Intelligence
Moving from batch reporting to live intelligence — streaming analytics pipelines that trigger decisions at the moment data changes.
○ Exploring
✍️
Thought Leadership
Publishing on the GenBI movement, the death of the static dashboard, and what it means to be a BI professional in the age of Generative AI.
● Active on LinkedIn & Medium
Technology Stack

Tools I actually use

Grouped by capability. Highlighted = expert level.

📊 Analytics & BI
Tableau Amazon QuickSight Power BI Looker Qlik Sense MicroStrategy
🗄️ Data Engineering
SQL Python Spark dbt Airflow ETL Pipelines
🤖 AI & Machine Learning
LLMs (GPT, Claude) RAG AI Agents Scikit-learn Statistical Modelling NLP
☁️ Cloud & Infrastructure
AWS S3 / Redshift Lambda Glue Athena GCP
📐 Methods & Frameworks
KPI Design Analytics Strategy A/B Testing Agile Data Governance Regression Analysis
🎓 Certifications
Tableau Certified Expert Google Advanced Data Analytics MBA — NMIMS Mumbai
Speaking & Community

Recognized beyond the résumé

External validation from events, communities, and published work.

🎤
Amazon LA Analytics Summit
Los Angeles, USA · Amazon Internal
Attended and shared perspectives on the future of AI and data analytics. Engaged with Amazon's analytics leadership across teams on the convergence of BI and Generative AI.
🌐
GenBI Community — Founder
LinkedIn · 4,400+ Members
Founded and leads GenBI — a community for BI professionals navigating the shift from static dashboards to AI-powered, conversational analytics. The No-Fluff Protocol: real technical depth, no sales pitches.
✍️
Medium — Published Author
medium.com · Analytics & AI
Writes on the evolution of Business Intelligence in the age of Generative AI. Featured article: "From Dashboards to Dialogues: My BI Evolution with Gen-AI."
➕
Add More Events
Conferences · Panels · Meetups
Add any conferences, panels, webinars, or meetup talks you've given. Even internal company presentations count if they were significant.
4,400+
GenBI Members
4,469
LinkedIn Followers
500+
LinkedIn Connections
5
Countries Worked In
Career Story

The journey here

10 years, 4 companies, 5 countries, real impact.

Amazon
BI + AI Specialist
Current · Tokyo, Japan
  • → Leading BI and AI initiatives across Amazon's data ecosystem in Tokyo.
  • → Driving the shift from traditional BI reporting to AI-powered conversational analytics.
  • → Represented Amazon at the LA Analytics Summit, sharing perspectives on the future of AI and data.
⭐ Above & Beyond Award — Prime Video India
Amazon Prime Video
Analytics Lead — India Marketplace
Prior Role · India
  • → Led analytics for the India Prime Video marketplace — one of Amazon's highest-growth markets.
  • → Built end-to-end analytics frameworks driving content, growth, and retention decisions.
  • → Recognised with the Above & Beyond award for outstanding impact.
Fractal Analytics
BI Lead / Tableau Expert
Nov 2020 – Aug 2022 · 2 years · Mumbai, India
  • → Led BI delivery for Mondelez (global FMCG giant) on a 2-year OTC analytics engagement — team of 11.
  • → Owned Tableau architecture, stakeholder coordination, and end-to-end dashboard delivery across the OTC lifecycle.
  • → Worked closely with ETL developers, business analysts, and client project managers across geographies.
Infostretch Solutions
Senior Tableau Consultant
Sep 2019 – Oct 2020 · 1 year · Pune, India
  • → Delivered analytics for Navigating Cancer (US healthcare) — patient education dashboards for oncology care teams.
  • → Built Expert Visit analysis dashboards for Enjoy (US retail) — end-to-end data source management and visualization.
  • → Led daily client stand-ups, data structure design, and multi-format reporting delivery for US-based clients.
Xoriant Solutions
Senior Software Engineer
Oct 2016 – Sep 2019 · 3 years · Pune, India
  • → Built and maintained the full analytics platform for Lucky Brand (US fashion) over 2.7 years — MicroStrategy dashboards, ETL pipelines, SQL Server data warehousing.
  • → Delivered Risk Management POC dashboards for Roche (global pharma) — advanced Tableau data blending and calculated field logic.
  • → Foundation role: mastered data warehousing, ETL, and BI development across retail and pharma verticals.
Testimonials

What others say

From managers, colleagues, and stakeholders who've worked with me directly.

"
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⚠️ Replace placeholder quotes with real LinkedIn recommendations — go to your LinkedIn profile → Recommendations received → copy the text here.
Insights & Writing

How I think about data & AI

Practitioner-to-thought-leader. No fluff.

#1 on Google · SQL · Retail Analytics
Market Basket Analysis Using SQL — Explained
How to implement association rule mining and market basket analysis entirely in SQL — no Python, no ML libraries. Ranked #1 on Google for the search term.
Medium · Top Google Result Read →
BI Evolution · Medium
From Dashboards to Dialogues: My BI Evolution with Gen-AI
The shift from static BI to conversational analytics is real, and it's messy. Here's my take on how Gen-AI is rewriting the BI playbook — and what it means for practitioners.
Published on Medium Read →
GenBI · LinkedIn
Data shouldn't require a tour guide. Welcome to the GenBI era.
We've spent years staring at dashboards, clicking through filters, wishing the data could just tell us what's wrong. In the era of AI, it can. Here's why the "view-only" past is over.
LinkedIn · 274 impressions Read →
Your Next Article
Add your next piece of writing here
Link to any article, LinkedIn post, or newsletter you've written. The more you publish, the more this section grows — and the stronger your thought leadership becomes.
Coming soon Read →
Recognition

Credentials that matter

🏆
Above & Beyond Award
Amazon's internal recognition for exceptional impact on the Prime Video India marketplace analytics program.
📊
Tableau Certified Expert
Highest-tier Tableau certification — validating advanced data visualization and analytics expertise.
🎓
Google Advanced Data Analytics
7-course certification from Google covering data science, Python, statistics, regression, and ML.
🎓
MBA — NMIMS Mumbai
Business Analytics specialization from one of India's top business schools, bridging strategy with data science.
🌐
GenBI Community Founder
4,400+ member community defining what BI means in the age of Generative AI.
✍️
Published Thought Leader
Active writer on Medium and LinkedIn. 4,469 followers across platforms tracking the future of analytics.
Resume & Documents

Ready to evaluate me?

Everything a recruiter or hiring manager needs — in one click. My resume is kept current and covers my full experience across Amazon, Fractal Analytics, and earlier roles.

📊
Tableau Desktop Certified Expert
Tableau / Salesforce
🎓
Google Advanced Data Analytics
Google · Coursera — 7-course program
🏛️
MBA — Business Analytics
NMIMS Mumbai
📄

Want the full picture?

I share my resume directly with serious enquiries. Tell me who you are and what you're building — if it's the right fit, I'll send it over.

Request Resume →
Vision & Future Focus

Where I'm taking this field

Senior leaders are hired for where they can take an organization — not just what they've done.

"The future of Business Intelligence is not smarter dashboards. It is the elimination of dashboards entirely — replaced by systems that proactively surface the right insight to the right person at the right moment."
🧠
Decision Intelligence
Moving organizations from data-informed to AI-augmented decision-making — where analytics systems don't just report, they recommend, simulate, and act.
🗣️
Natural Language as the New BI Interface
The SQL query is the new paper report — a relic. The next decade belongs to organizations where any employee can interrogate their data in plain English.
🏛️
Governed AI in the Enterprise
The organizations that win won't just adopt AI fastest — they'll adopt it most responsibly. Governance, lineage, and explainability are the moat.
🌏
Analytics Leadership at Global Scale
Having operated across India, the USA, and Japan — I believe the best analytics leaders are fluent in both data and culture. Scale requires both.
Get In Touch

Ready to turn your data
into your biggest asset?

Open to senior BI/AI roles, consulting, and speaking opportunities.
On-site, hybrid, or remote. Drop your details and I'll get back to you.

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⚠ Something went wrong. Please email me directly at samrat19943.jain@gmail.com.
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